As if I hadn’t had enough after the Paris-to-Seattle flight returning from Italy, we were back in the “friendly skies” enroute to
Philadelphia for the PRSA/PRSSA International Conference in late October. Since
my brother Robert (above, left) and his wife Elaine live in Philly, Rebecca joined me to
spend a little time with family.
This
time, however, the skies weren’t so friendly. We missed our 5:45 a.m. flight
from Eugene-Denver-Philadelphia by one minute, thanks to a long line at
security extending to the baggage claim area. Our checked bags made the flight,
however; they took off without us. We waved as they left and hoped we would see them again later.
Understandably miffed, the agent rescheduled us on a Delta flight in
the early afternoon and provided a couple of food vouchers, which we used later
for lunch. To its credit, United Airlines went above and beyond to take care of us; they booked us
exit row seats with more legroom on the later flight, which was much
appreciated.
When
we arrived in Philly, our names resonated over the loudspeaker when we stepped
off the plane announcing that our bags were waiting in customer service.
Finding a town car jockey almost immediately, we proceeded to the Philadelphia
Downtown Marriott adjacent to the convention center. Our chauffeur called it
“the big house.”
The conference is always a highlight of the year, and
it doesn’t seem that long ago that daughter Gina and I attended the same
conference in Philadelphia in 2007 (with Robert, above). The gathering features top-flight keynoters, breakout sessions, meetings, networking
socials, mentoring appointments and much -- almost too much -- more.
Keynoters
at the event are always heavyweights. A few from past conferences: Mary Maitlin and James Carville, Republican and Democratic political strategists, respectively; Tim Russert, host of
“Meet the Press” and political reporter; and Mitch Albom, sports columnist for
The Detroit Free Press and best-selling author of Tuesdays with Morrie and Five People You Meet In Heaven.
This year was no different in terms of prominence, although
you can see the shift to digital media. This year’s keynoters included Brian
Solis, digital media expert and principal analyst at Altimeter Group, and Vernice
“FlyGirl” Armour, an executive leadership trainer and founder and CEO of VAI
Consulting and Training.
Solis,
a noted author and blogger, emphasized that because of fast-moving changes in
the digital world, it’s important for public relations practitioners to never
stop learning. Discussing digital platforms, he noted that sharing on social
media is “always an emotion. It’s always something related to an experience.
The future of public relations is about creating those experiences.”
Amour, the first African-American female combat pilot, introduced
her high-energy presentation to the theme song
of “Top Gun” while high-fiving delegates on her way to the stage. She emphasized the need to discover your passion and said a breakthrough
mentality creates a breakthrough reality. “Life is about transitions and
failures lead to success; positive thoughts create positive actions.”
Despite
the busy schedule, we still found time to see the sights of Philadelphia and
beyond. The Reading Terminal Market was directly across the street from our
hotel. An enclosed public market not unlike Pike Place Market in Seattle, the
Reading Terminal Market features over 100 merchants offering fresh produce,
meats, fish, groceries, ice cream, flowers, baked goods and specialty and ethnic foods.
The market occupies the ground floor and basement levels of
the Reading Terminal’s former train shed and every space in the market is
rented out; three of the vendors are descendants of the original market
merchants. We had lunch in the market one day, where I dined on a requisite
Philly cheesesteak sandwich.
My brother also drove us to one of the great
arboretums of the world -- Longwood Gardens --the personal estate of Pierre S. du
Pont, a chemist who directed the E. I du Pont de Nemours company, and later was a key figure in the success of General Motors. However, du Pont is most famous for opening this estate -- featuring its beautiful gardens,
woodlands, meadows, fountains and conservatory -- to the public.
At over 1,000 acres, Longwood Gardens features
dazzling displays of botanical wonders that elevate the art of horticulture. The site, located about
30 miles west of Philadelphia in the Brandywine Valley near Kennett Square, features
a four-acre conservatory.
We visited Longwood Gardens during its
“Autumn’s Colors” season, which also featured a Chrysanthemum Festival (we just
call them “mums," like the two yellow orbs below) in the conservatory, the largest temperature-controlled growing structure
I have ever seen.
The conservatory alone is nearly five acres and home
to nearly 6,000 types of plants featured in 20 gardens. The mums were
inspiringly beautiful, and though we spent over an hour in the massive heated
greenhouse, we were unable to see the whole place before it closed. On the way back to our hotel, we stopped at Winnie’s LeBus
Manayuk in West Philadelphia’s trendy Manayuk district near St. Joseph
University for a bite to eat.
Other sights worth seeing in Philadelphia include the University
of Pennsylvania and Drexel University campuses, South Street (with its bohemian
appeal and shops, a popular tourist attraction), the home of
Edgar Allen Poe (below), Penn’s Landing (above) on the Delaware River across from Camden, New
Jersey and Independence Hall.
The
Philadelphia Eagles, with new coach Chip Kelly, were in town while we were
there, but we simply didn’t have time. It was for the best; the Eagles lost to
the lowly Giants. Besides, my brother reminded me, many of the fans are boorish
at best. We also decided that the "Rocky" statue was best left to the tourists.
After five days in the City of Brotherly Love, it
was time to head home, first to San Francisco and then Eugene. Funny, but you
don’t realize how big the U.S. really is until you fly from Atlantic to
Pacific. At an average distance of 3,000 miles from coast to coast, this country is as wide as the entire Atlantic Ocean.
When our pilot announced that we’d be fighting a 300-knot
headwind the whole way, we knew we’d miss our connecting
flight. We did. Eventually, we
departed from San Francisco and arrived in Eugene at just after midnight. Sigh.
Oh, well. As Mel Brooks mused, if we were meant to fly, God would have given us boarding passes.