Duck Dynasty

My association with University of Oregon athletics dates back to the 1960s, when the Ducks would play one of their big games of the year at Multnomah Stadium in Portland, usually against the University of Washington, Oregon State University or the University of Southern California. Occasionally, my Dad would take me to a Duck game at Hayward Field in Eugene.

Both my Dad and my Mom had attended the University of Oregon in the late 40s, though both completed their college careers in Portland at the University of Portland and Marylhurst College respectively. My Mom moved back home to attend her sick father and my Dad found UP to be a better fit for his career as a high school science teacher.

When it came time to decide on a college, I considered such out-of-state journalism schools as the University of Missouri and Northwestern University, and came close to choosing the University of Colorado like my cousins. But due to economics and the fact that UO had one of the finest journalism schools in the country, I chose to stay in-state and moved to Eugene.

When I arrived at UO, Jerry Frei was the UO football coach, having succeeded the legendary Len Casanova (below) in 1967. Frei had been offensive line coach for Casanova, who had become the winningest Duck mentor of all time. When I (finally) graduated, Oregon had cycled through three more coaches. In short, the team struggled during my college career.

As I departed Eugene following graduation, a billboard on Franklin Boulevard announced: "The Dawning of a New Era" with a picture of Rich Brooks, formerly a coach and player at Oregon State University. For my five and a half years at UO, the school had four coaches. But soon, the Ducks saw progress, with winning seasons in 1978 and 1979.

When I returned to attend graduate school at UO in 1981-82 and 1982-83, the team relapsed into its old losing ways, precipitated by a pay-for-credit scandal, an illicit travel fund, and sexual abuse and misuse of phone cards charges against several players. The team was placed on probation for two years, and Coach Brooks tendered his resignation.

But then-UO President William Boyd refused his resignation and instead fired Athletic Director John Caine. The dark ages lasted for two years, culminating in a dismal 0-0 tie against Oregon State University. Dubbed the "Toilet Bowl," the game featured 11 turnovers and no scoring in a wild monsoon during the wettest year on record in Oregon. It was hard to watch.

In those days, 15-20,000 fans would attend Duck football games in the 43,000-seat stadium, and the place seemed empty. A few of us diehards could take up a whole row and have our feet propped on the row below and our elbows spread on the row above. "Do you think we'll ever go to a bowl game?" asked a friend. "No," I replied, "but if we do, we're going."

At one point, an Oregonian sports columnist critical of the University of Oregon for extending the contract of Coach Brooks wrote: "The fact is, both (Oregon and Oregon State) play in a league they can never -- NEVER -- hope to win. Brooks has become the symbol of it -- the Maharajah of Mediocrity, if you will. Why not consider playing at a (lower) level."

Then, in 1984, the Ducks recruited a local quarterback from Sheldon High School, Chris Miller, and along with a stout defense, started winning games. They stunned mighty UCLA in the Rose Bowl, 20-18. In 1985, the team found its way to a winning season. With Miller on to the NFL in 1986, Duck fans were ambivalent, and many feared another relapse.

But during the spring football game in 1987, a young freshman named Bill Musgrave emerged at quarterback, and after the Ducks won back-to-back home games against the Washington Huskies and USC Trojans, he helped turn the program around. In 1989, Musgrave let the Ducks to a 7-4 record and its first bowl game in 26 years in Shreveport, Louisiana.

Soon, I heard from my buddy. "We're going," he announced. It was short notice, but with help, we put together a package and were off to Louisiana. Stopping in Denver to change planes, we shuddered when we saw crews de-icing the jet with a pink substance, but soon took off for Houston. Fnding other Duck fans in the Houston airport bar, we joined them for a beer.

One inebriated Duck fan, clearly out of control, spouted off to a server and drew the manager's wrath. It wasn't long before the whole group of us was exiled from the bar by the management. As we left, the drunk Duck fan fired off one final salvo: "Fuck Houston!" he exclaimed with more than a hint of disgust. That phrase became our battle cry for the rest of our sojourn.

Arriving in Shreveport, the weather was freezing cold. We found a bar called "Fatso's Sports Bistro" and holed up until game time. At kickoff, the temperature was 10 degrees Fahrenheit. At halftime, the Fighting Ducks were down by two touchdowns. The situation looked grim.

Then, Bill Musgrave went to work. First, he connected with Tony Hargain in the end zone, and after a defensive stop, methodically moved the team down the field, running in the tying score himself. With minutes left in the game, kicker Gregg McCallum booted a game winning field goal and the Ducks defeated the University of Tulsa Golden Hurricane 27-24.

Afterward, temperatures hovered at 0 degrees Fahrenheit. My friend, looking at me with a sense of relief, notes: "How 'bout them Ducks?" Delirious fans stormed the field at Independence Stadium and slapped shoulder pads with Duck players and shook hands with coaches. From then on, our mantra became: "Fuck Houston. And how 'bout them Ducks?"

The next season, the team -- again led by Musgrave in his senior year -- finished 8-3 and were invited to the Freedom Bowl in Anaheim, a West Coast bowl that promised fun in the sun. This time, Duck fans flocked to the game by the thousands and, besides the game, the kids enjoyed the game's close proximity to Disneyland at Christmas.

The uptick would lead to more success for Oregon football, but the rise to the top would be ever-so-gradual. In 1994, Musgrave's successor Danny O'Neil, and another tough defense known as "Gang Green" would lead the team through the gauntlet of Pac-10 play. The watershed moment of the season would come against the #4 Washington Huskies.

The game was close, with the Ducks leading at halftime, 14-10. But as they have done before, the Huskies roared back to take the lead when freshman cornerback named Kenny Wheaton intercepted a sure Husky touchdown pass and ran it back for a pick-six to seal the game, sending the Ducks to their first Rose Bowl since 1958. Excited Duck fans from around the country flocked to Pasadena, California to see the team play #2-ranked Penn State.

After that "Dream Season," Coach Brooks resigned to take a head coaching position in the NFL and handed the reins over to Mike Bellotti, the team's offensive coordinator. But Duck football didn't miss a beat. Bowl games became the norm, with the team playing at various times in the Cotton Bowl, the Las Vegas Bowl, the Aloha Bowl, the Sun Bowl and the Seattle Bowl.

In 2000, the Ducks finished in a three-way tie for first place in the Pac-10 with the Washington Huskies and the Oregon State Beavers. They were invited to the Holiday Bowl in San Diego, the best bowl venue since the Rose Boal in 1994. Led by quarterback and future Heisman candidate Joey Harrington, the Ducks edged the mighty Texas Longhorns, 35-30.

The next season proved to be the apex of the team's gradual climb into the top echelons of college football. Again led by Joey Harrington, the Ducks won but had a number of close calls along the way. Ultimately, the Ducks were tripped up by the Stanford Cardinal to finish the regular season 10-1, good enough to be considered for the national championship game.

Unfortunately, the University of Miami had finished its season undefeated at sat at #1 in the polls. So the decision came down to BCS computers, which didn't weigh later games any more heavily that earlier games, and one-loss No. 4 Nebraska came out ahead of two-loss No. 3 Colorado and one-loss No. 2 Oregon. Nebraska would play Miami in the Rose Bowl.

The Ducks were relegated to the Fiesta Bowl for a game against the University of Colorado Buffaloes, which had beaten Nebraska in the Big-12 championship game. The Buffs would be favored agains the higher ranked Ducks. Instead, Joey Harrington, Maurice Morris, Onterrio Smith, Keenan Howry, Jamie Parker and a stout defense stomped Colorado, 38-16.

That season would go down as one of the best in Oregon football history, but there was more to come. The Ducks continued to be successful. In 2009, they returned to the Rose Bowl but lost to Ohio State. The next season, the team went undefeated and played in the national championship game, losing a tight contest to Auburn University, 22-19.

The next year, the Ducks retuned to the Rose Bowl. This time, they would not be denied, beating the University of Wisconsin, 45-38. In 2014, the team played in the BCS national championship series and won the Rose Bowl again in the semi-final game against Florida State, 59-20. University of Oregon quarterback Marcus Mariota won the Heisman Trophy.

The Ducks won another Rose Bowl against Wisconsin guided by future NFL quarterback Justin Herbert and have now been to bowl games in 20 of the last 21 years. The team traveled far from the "sad sack" days of the 1980s and the infamous "Toilet Bowl" (the last recorded scoreless tie in college football history) to establish a dynasty that continues to this day.

But now, sadly, the Pac-12 has come to an end, terminating the 108-year history of the conference. The trouble began with UCLA and University of Southern California becoming the first teams to leave the Pac-12 conference, announcing in summer 2022 that they would jump to the Big Ten in 2024. Soon, other members of the conference rushed for the exits.

The University of Washington and University of Oregon joined the LA schools in the Big 10 and Colorado, Utah, Arizona and ASU then fled to the Big 12, thereby decimating the Pac-12 Conference and leaving Oregon State and Washington State behind. Even Cal and Stanford left the conference in a head-scratching move to join the Atlantic Coast Conference.

Yet conference realignment is only part of the college football’s transmutation. The creation of the “transfer portal” and the ability to pay college players through “name, image and likeness” endorsement deals have also brought us to this new world of college sports. Through the transfer portal, college players can more easily seek transfers.

NIL money isn’t always the reason for a transfer, but with top college players, especially quarterbacks, it is the primary motivation. Throughout this past season, media pundits highlighted the irony of the 108-year-old Pac-12 being so stacked with talent in its final year. But the volume of top-level players in the conference should surprise no one.

Many have written about how a decimated Pac-12 will affect coaches and staff and “student athletes.” But what of the millions of people who have invested years as fans? These followers of college football understand that it was often less about Oregon State beating Washington or Washington State beating Oregon than their connection as fans. 

So as the UO and other Pac-12 schools move into the brave new world of college sports, there's a palpable sense of shared grief over all that's been lost. Many will try to cling to those traditions that can still be saved and continue to be savored by fans. One thing is for sure, once a Duck, always a Duck (or Beaver, Husky or Cougar, depending on affiliation).

Pigskin Provenance

While it's true that the Pac-12 Conference can claim bloodlines between most member participants since the Pacific Coast Conference formed in 1916 (charter members Cal, UO, OSU, UW, WSU, Stanford, USC and UCLA), it's also accurate to note that before and during that time, many Pac-12 member schools were either independent or a member of the American Association of Western Universities (1959-64).

The Pac-8 Conference was officially recognized in 1964 with all the original members of the Pacific Coast Conference. Arizona and Arizona State University were eventually added, making the league the Pac-10 in the late 70s, followed by Colorado and Utah in 2011 to become the Pac-12. Unfortunately for its members, Pac-12 leadership was ill-prepared to lead its institutions in a high-stakes gamble with Big Television.

Bottom line? Four Pac-12 teams move to the Big 10 (UO, UW, USC, UCLA, four more teams bolt for the Big 12 (UA, ASU, Utah and Colorado), and two institutions -- OSU and WSU -- are left holding the bag. The transformation is not sitting well with many in the Northwest, although some have come to accept the inevitability of changing times in college football. It is truly sad that the West Coast's lone power conference is dissolving.
 

End Of An Epoch

The response on the West Coast to the ongoing demise of the Pac-12 Conference in 2024 has ranged from dismaying and disheartening to dispiriting and distressing for universities, alumni, students and fans of conference members, who are left to suffer the consequences of moving ahead into the new environment or risk being left behind in a situation ruled by an indifferent sports world focused on bottom lines.

Who's to blame? ESPN, Fox Sports and their controlling interests, certainly. The National Collegiate Athletic Association (NCAA) which for years has functioned as a shill for Big Sports, bears some responsibility. Yet the Pac-12 Conference leadership itself is primarily responsible for the collapse of the conference. Meanwhile, universities, state legislatures, alumni and fans must weather the loss of history and tradition.

Pac-12 fans are saddened by losing of longtime traditions and rivalries. "It is indeed a dark day in the Pac-12," said one. "A sad and pathetic state of affairs," said another. Yet, I'm reminded of the line from a character in Deconstructing Harry: "Tradition is the illusion of permanence." Needless to say, I'll be rooting for the Washington Huskies to win it all, just to thumb our collective noses at the blue bloods of college football.

(Editor's Note: This is the first of series of posts addressing the ongoing seismic shift in the fabric of college athletics.)

Bridgeport Boogaloo

The University of Oregon Chapter of the Public Relations Student Society of America ventured north for its first professional development tour of the 2023-24 school year on Friday, November 17, visiting both The Hoffman Agency near the Lloyd Center and C+C Communications in downtown Portland.

The Hoffman Agency, founded in Silicon Valley over 35 years ago, features offices in San Jose, Boston and Portland and focuses on a wide range of communications initiatives including digital, social media, content marketing, thought leadership and paid media, as well as traditional public relations.

The view of downtown Portland from their offices was truly stunning on a beautifully sunny autumn day. The contoured building in the foreground houses the Bonneville Power Administration headquarters, where I participated in many meetings as public relations coordinator for EWEB.

At C+ C Communications, we heard from UO SOJC graduate Cassidy Monda describe their agency of researchers, public relations and marketing experts, multicultural communicators, digital strategists, producers and creatives working for clients like the Energy Trust of Oregon and so many more.

Many thanks to the great team of UO PRSSA executives who made it all the magic happen: (below, from left) Michaela Taylor, Karrigen Hanson, Sydney Wolfe, Rebecca Chiang, Maggie Delaney and Jillian Grey. Special shoutout to Dianne Danowksi Smith for organizing our luncheon gathering.

The Pick

The college football rivalry between the University of Oregon and the University of Washington has mostly been a lopsided affair over the past 115 years the game has been played, with the Huskies dominating on the field. When the games were close, the Huskies would often snatch victory from the jaws of defeat against the "sad sack" Ducks at the end.

My first Duck-Husky game was at Multnomah Stadium (now known as Providence Park) in Portland, my hometown. In the 60s, the most significant games were scheduled in the City of Roses because the stadium held more fans than Hayward Field in Eugene. Hence the UO could net more revenue for the big games against opponents like UW, USC and Oregon State.

As a student in the early-to-mid 70s, my beloved Ducks typically lost more games than they won. UO would beat the smaller schools on the schedule but lose many of their league games. During my five years as an undergraduate, the UO had four different coaches: Jerry Frei, Dick Enright, Don Read and Rich Brooks, who finally started to turn the program around.

The Ducks became more competitive with the Huskies, coming close yet losing in spectacular fashion in several games, Then Brooks recruited a young quarterback from Grand Junction, Colorado named Bill Musgrave and the team's fortunes took a dramatic turn in 1987 when the Ducks beat Washington and USC on consecutive weekends. More was on the horizon.

In 1994, the Huskies came to town ranked in the top ten in the country. But the Ducks had assembled quite a collection of talent and led most of the game going into the fourth quarter. The Huskies, however, also had talented players. When Duck quarterback Danny O'Neil led the team down the field on a 98-yard drive for a score, things looked good for the Ducks.

But there was way too much time left on the clock. The Huskies marched down the field with ease, picking up first down after first down. "Not looking good," said my buddy Roger, a Michigan grad. "We need a turnover," I countered. "What do you want, a fumble or an interception?" he asked. "I want an interception," I replied. "Granted," he pronounced.

The clock read 1:08 and the Huskies, on the 8-yard line, were driving to score the winning points. Incredibly, instead of running their All-American tailback Napoleon Kauffman, their quarterback threw a pass toward the sideline, where it was promptly incercepted by a redshirt freshman cornerback named Kenny Wheaton, who ran 97 yards for the deciding score.

The rest, as they say, is history. The win would lead the Ducks to their first Rose Bowl in 37 years, and suddenly, the rivalry became more competitive than it had ever been. This weekend, the UO-UW rivalry becomes a contest of biblical proportions, with both teams currently undefeated and ranked in the top ten. Should be a heckuva game. Go Ducks!

Center Of The Known Universe

My dear friend and fellow backcountry ranger Kelly Tjaden proclaimed the Owl Conservatory in Shugart Flats near Leavenworth, Washington as the Center of the Known Universe because of its strategic location to many wilderness areas in the North Cascades. "This place is the ideal spot for a writer's retreat," he would say.

So with his assistance and skills, along with many friends and neighbors, we constructed two tiny homes, one a tree house and another on the ground. The Owl Conservatory has become my retreat both to write and visit with our many friends and family over the years. It's also the perfect location to witness a meteor shower or a blue moon (below).

Enjoying the delightful temperatures at the Owl Conservatory for a few days, I cut and stacked a load of delightfully pungent lodgepole pine with the help of friends to bring back to Eugene to restock my wood pile for the winter months.

Cinema Connoisseur

Robert Emilio Cargni, the artist formerly known as Robert Cameron Mitchell, had a love for film and all things cinematic that can be traced to his early days. Our first exposure to storytelling on film -- arriving in our home by way of television -- was through cartoons. 

In the early 60s, we would huddle in front of the new color television console in the family "party room" to watch animated series like Popeye the Sailor Man, Rocky and Bullwinkle, The Flintstones, Mister Magoo, Yogi Bear, The Jetsons, and The Bugs Bunny Hour.

Our favorite: Warner Brothers cartoons with Bugs, Porky Pig, Elmer Fudd, Road Runner and Wile E. Coyote, Yosemite Sam, and Pepe LePew, who became some of the most recognizable characters in the world. On Sunday evenings, we religiously gathered for "The Wonderful World of Disney."

The Warner Brothers cartoons featured a more visual and sophisticated style of humor that we preferred, although they also included some slapstick comedy along with jokes and dialogue. ("Eh, you wouldn't be so tough if you weren't wearing that uniform." — Bugs Bunny)

We also watched a variety of live action television shows, including westerns (The Lone Ranger, The Rifleman, Zorro, Bonanza) science fiction (The Twilight Zone, Alfred Hitchcock Presents, Outer Limits, Star Trek) and action-adventure (Sea Hunt, Sky King, Lassie, Mission: Impossible).

But these shows were merely apertivos. Because our mother loved going to the theater to see first-run films, and our father didn't, she would take us along to catch the latest Hollywood offerings at Portland movie houses like the Orpheum, the Hollywood, the Oriental and the Baghdad theaters.

The movies were always first rate: Lawrence of Arabia, To Kill a Mockingbird, The Guns of Navarone, How the West Was Won, The Secret of Santa Vittorio, The Magnificent Seven, Breakfast at Tiffany's, A Man for All Seasons, and The Longest Day are examples of films we saw with our mother.

In the summers, the Academy Theatre in Montavilla, just a few blocks from our home on Mt. Tabor, was a frequent hangout, where we would watch something different every week, whether it was a corny sci-fi flick like Frankenstein Vs. The Space Monster or a soapy drama like To Sir With Love.

By the late 60s, we had our driver's licenses so we struck out on our own with movies like The Graduate, M*A*S*H, Kelly's Heroes, Wild In The Streets and other films. In the waning years of that phenomenon known as "drive-in" movies, we could be found at an all-night James Bond festival.

In the 70s, our paths diverged, much like Louis and Lucien in The Corsican Brothers. I left Portland for a summer job at Crater Lake and then the University of Oregon to study journalism, and Robert attended Portland State University to pursue a degree in cinema studies.

To fund his education, Robert was hired by Solomon (Sol) Maizels, who owned the Aladdin Theatre and several other venues, as general manager and projectionist. Originally a vaudeville house, the Aladdin achieved a degree of notoriety in the 70s for its emphasis on pornographic cinema.

But Robert had absolutely zero interest in porn. Instead, he immersed himself into the intricacies of life as a film projectionist and all aspects of the history and technology of cinema, and he became quite an expert in "the booth" at the Aladdin, Oregon and Walnut Park theaters.

Because of the tarnished reputations of the theaters, my friend Kelly Tjaden jokingly christened Robert "The Porn King" and the title caught on briefly. But Robert dove into foreign film and was particularly enamored with Federico Fellini, the Italian filmmaker known for his distinctive style.

Recognized as one the greatest and most influential filmmakers of all time, Fellini's most famous films include La Strada, 8 1/2, La Dolce Vita, Nights of Cabriria, Juliet of the Spirits, and Satyricon. He has been nominated for 16 Academy Awards over the course of his career.

Robert was also a big fan of the works of the Swedish film director Ingmar Bergman (The Seventh Seal, Scenes from a Marriage, Fanny and Alexander, Wild Strawberries), and German filmmaker Wim Wenders (Nosferatu, Paris, Texas, Kings of the Road, The American Friend).

In the mid-80s, Robert moved to Philadelphia and was hired by a nonprofit film theater that focused on artistically significant and socially relevant motion pictures from at home and abroad. He was a universally acknowledged expert in both domestic and international filmmaking.

While we both had fond memories of the cartoons we watched as kids, those days were gone until the 80s when a fellow classmate of ours at Lincoln High School, Matt Groening, created The Simpsons. We became avid fans of the irreverent animated sitcom, and the denizens of Springfield.

And although we both loved Marvel and DC comics in our youth, Robert didn't have any interest in the big budget films of the Marvel Cinematic Universe. He did, however, enjoy the popular films of the era, including Ghostbusters and The Big Lebowski, quoting from them frequently.

From Ghostbusters, his favorite lines were "there is no Dana, only Zulu" and "why am I drippings with goo?." From The Big Lebowski, there were too many to count, but he often cited: "Yeah, well, you know, that's just like, uh, your opinion, man," and "that rug really tied the room together."

Who We Played

Growing up for the first half decade with our grandmother, Robert and I had no exposure to the "modern" music of the 1950s, which at that time featured the likes of Elvis Presley. Instead, our introduction to music included our great-uncle Paul playing Italian folk songs on his accordion and the Lennon Sisters on the Lawrence Welk Show.

Our musical universe expanded very little when our father returned from his remote teaching assignments in various and sundry corners of Oregon for a job a teacher and coach at Evergreen High School. Not exactly a music aficionado, his tastes veered toward Montovani and the Ray Conniff Singers. That all changed radically in with The Beatles.

After moving into the family home in 1961, our father purchased a console stereo system, a maple credenza outfitted with radio, turntable and quality speakers. Later, Robert and i received a small, toy-like turntable for kids that played 45s. We immediately stocked up on Beatles records, beginning with "I Want To Hold Your Hand."

Soon, other bands that constituted the "British Invasion" arrived on the scene: The Yardbirds, The Kinks, Cream, The Rolling Stones and The Who. At the same time, American bands like The Beach Boys and Creedence Clearwater Revival caught our attention. Creedence, in particular, popularized the long-form guitar solo with their rendition of "Suzie Q."

Although other rock and roll bands, especially The Rolling Stones, were becoming increasingly popular, The Beatles were the clear leader, arguably the most successful act of the 20th century, contributing to music, film, literature, art and fashion. impacting popular culture and lifestyle. As their hair grew longer, so did the follicles of young men everywhere.

When the Beatles broke up in 1970, the natural successor was The Rolling Stones, their chief rival. We saw the Stones in Seattle in 1972 in a spectacular show that also also featured Stevie Wonder. The Stones, who pioneered the gritty, rhythmically driven sound that came to define hard rock, had clearly moved to to the front of the line.

Yet for Robert and me, another English band would supplant The Rolling Stones (above) at the top of our list: The Who. Lead guitarist/chief songwriter Pete Townshend fashioned the rock opera "Tommy" in 1969 and followed that with perhaps the best live album ever recorded: "Live at Leeds." The Who would remain at the top of our lists for many years.

Other English rock and roll bands that soon caught our attention (or at least the ones we gravitated to) included Cream, Pink Floyd (below), The Moody Blues, The Kinks, The Yardbirds, The Spencer Davis Group, Small Faces and the Animals. We considered the others, like Herman's Hermits, as either forgettable or one-hit wonders.

In those days, radio was our source for new music, and the popular American bands that we enjoyed were The Beach Boys, The Byrds, Buffalo Springfield, Grateful Dead, Santana, Steve Miller Band, Jefferson Airplane, Janis Joplin, Quicksilver Messenger Service, Velvet Underground, and from among the first of the supergroups, Crosby Stills, Nash and Young.

In 1968, we discovered KINK-FM, a fresh Portland radio station with a diverse playlist including rock, acoustic, jazz, folk, pop, blues, reggae and new age. As a result, our musical tastes expanded widely, especially when it came to jazz musicians, like Charlie Parker, John Coltrane and Miles Davis, and blues musicians like B.B. King and John Lee Hooker.

Over the years, our tastes expanded to include many more genres of music including classical and international, especially as Robert furthered his career in cinema studies, and we would discuss movie soundtracks often. The only genre we avoided was country-western, with the exception of Johnny Cash, Willie Nelson and Emmylou Harris.

But one of Robert's favorites remained Frank Zappa and the Mothers of Invention, an American band from California whose work focused on the use of sonic experimentation, innovative album art and elaborate live shows. Legend has it that Robert's most famous brush with celebrity was when he rode along with Zappa to Joe's Garage for a promotional shoot.

That's A Wrap

After an extended hiatus from in-person activities and professional development tours due to the pandemic, the UO Chapter of the Public Relations Society of America reemerged in a big way with trips to Eugene, Seattle and Portland, and a wildly successful fundraising event called PRom.

The Seattle excursion had an inauspicious start when an 18-wheeler wiped out on I-5, closing all northbound lanes near the Canby rest area for several hours. Northbound traffic, including those of us heading to Seattle, Washington, was painstakingly re-routed through the rest area.

It literally took us two hours to travel eight miles at a crawl from the Aurora exit to the Wilsonville exit, where we stopped for lunch. Continuing on up 1-5, we made it through Portland traffic without incident and finally reached our hotel in North Seattle a full nine hours after leaving Eugene.

Arriving at the Hotel Nexus, I adjourned to adjacent Saffron Grill and met Josh, a Latin teacher at a local Catholic school by day and bartender by night. Josh educated me on the finer points of making a rum tiki masala and more. I find that bartenders are some of the most interesting people.

For the next two days, we toured WE Communications in Bellevue, then InkHouse Public Relations, Starbucks Headquarters and The Fearey Group in Seattle. Despite the busy schedule, we had time to tour the Pike Place Market on the Seattle waterfront and Pioneer Square.

On our Portland trip, we visited Edelman Public Relations, where Account Supervisor (and former UO PRSSA Progamming Director) Casey Olsen, led a lively discussion on how Edelman helps its clients achieve their business goals. Next up was Gard Communications, where I was able to visit with my former students Hannah Smith and Liz Vargas, now both working as public relations account managers for the agency.

The finale of the day was a visit to Providence Park, home of the Portland Timbers and Portland Thorn men's and women's soccer teams, where we learned about sports marketing. For me, it was my first visit to the park since I played varsity baseball there for Lincoln High School back in the day.

In the 1960's, I spent many summer evenings (in what was known then as Multnomah Stadium) watching the Portland Beavers, which featured future stars like Luis Tiant, Lou Pinella and Sam McDowell. The park has been significantly upgraded since I last played baseball there in 1971.

The coup de grâce was PRom, a fundraiser devised by the UO PRSSA leadership team (below). As many college students missed the own proms due to the pandemic, the team believed the event would be successful. It was, with more than 150 tickets sold, and a good time was had by all.