Bridgeport Boogaloo

The University of Oregon Chapter of the Public Relations Student Society of America ventured north for its first professional development tour of the 2023-24 school year on Friday, November 17, visiting both The Hoffman Agency near the Lloyd Center and C+C Communications in downtown Portland.

The Hoffman Agency, founded in Silicon Valley over 35 years ago, features offices in San Jose, Boston and Portland and focuses on a wide range of communications initiatives including digital, social media, content marketing, thought leadership and paid media, as well as traditional public relations.

The view of downtown Portland from their offices was truly stunning on a beautifully sunny autumn day. The contoured building in the foreground houses the Bonneville Power Administration headquarters, where I participated in many meetings as public relations coordinator for EWEB.

At C+ C Communications, we heard from UO SOJC graduate Cassidy Monda describe their agency of researchers, public relations and marketing experts, multicultural communicators, digital strategists, producers and creatives working for clients like the Energy Trust of Oregon and so many more.

Many thanks to the great team of UO PRSSA executives who made it all the magic happen: (below, from left) Michaela Taylor, Karrigen Hanson, Sydney Wolfe, Rebecca Chiang, Maggie Delaney and Jillian Grey. Special shoutout to Dianne Danowksi Smith for organizing our luncheon gathering.