Nuances Of Networking

Having just participated in the West Coast Connection sponsored by the UO chapter of PRSSA, I recalled the value of networking in finding employment in the field of public relations, communications and marketing. The operational part of the word "network," of course, is "work."

Common interests and mutual connections are usually a good place to start. Joining PRSSA and later, PRSA helps. LinkedIn is imperative, and for this group, Twitter as well. But don’t forget, these media are simply tools to get you to the next level: a face-to-face interview.

Most recently, it's been difficult to meet face-to-face with potential employers, but Zoom provides a stop-gap approach until the pandemic fades. The internet features plenty of data on the background of individuals to connect with before you even meet someone.

What about mentorships? Sure, absolutely. Mentorships can be helpful. But don’t be a pest. Some mentorships need to grow organically. Mentors need time to get to know you so that they understand your career goals, your work ethic, your experiences and your strengths.

Whatever the forum, be sure to be your genuine self. It’s okay to act human on social media, but always be professional. Having a personality will help develop your personal brand. Don’t throw caution to the wind, but it’s safe to say you can show your personal interests.

Now, three great quotes relating to networking:

"One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action." -- Lewis Howes

"When you know people, and those people know what you do, success knows how to find you." -- Kelly Hoey

"Authenticity is who you are -- your honest reactions, your natural energy." -- Michelle Lederman.

Finally, for those who will graduate soon, I will recall a quote from Mark Twain, who said: “Never let your schooling interfere with your education.” Graduation is closure, but not conclusion. The act of learning never stops.  It’s just the way you are learning changes.