Upping Your Game

"Elevate Your Communications Playbook" was the theme of the PRSA 2024 NW Communicators Conference held at Portland State University on September 19-20. The two-day conference featured keynote speakers, breakout sessions and roundtable discussions focusing on the latest case studies and trends in public relations research and evaluation, strategy and tactics, and storytelling in communicating with target audiences.

Topics ranged from the broad (strategic pianning, reputation management and research and evaluation) to the specific (marketing, employee relations, writing, and media relations). Keynote speakers addressed measuring trust in the world of artificial intelligence and empowering businesses and their employees to create a culture of well-being. Sponsors included The Oregonian Media Group, UO SOJC, TTHM.COM and PSU.