Stand And Deliver

What makes a good presentation? Let's start with some assumptions. First, your audience has little choice in the matter. Make the best of it for them. Most audience members have the attention span of a five-year old at best. You have to stand out in a crowd. Use every trick available. Hone your key messages. Practice.

Remember to breathe. You'll need the oxygen to communicate. How do you want to be perceived? Do you stand out from the crowd (for the right reasons)? Do you know how much you can communicate with your eyes, your eyebrows, your smile (or frown)? What about your tone and inflection? Be memorable (for the right reasons).

Utilize crisp visuals. I know this violates my cliche rule, but a picture is worth 1,000 words.  Remember, people want to hear from real people. Be outrageous, but be careful. Humor can come off badly with some. Eye contact is key. Like the god Janus, you must be able to look many directions at once. Avoid unhappiness and anxiety.

What about audio? Speech equals sound. Watch what you eat before you speak. Have water handy. Practice breathing control. In terms of body posture, find your natural body position, then work the room. Use a microphone if necessary. Hone your key messages. Start with an opener, hit your key messages. Three is best. Then conclude.

Remember that you are also a visual aid, including how you're dressed. Talk while you do stuff. Movement must be purposeful. Make gestures. Use your hands to help the audience visualize your purpose and intent. Finally, nervousness is normal. Don't freak. Mark Twain said: there are two types of speakers: the nervous, and the liars.