On The Road Again

As my mentor and friend Dean Rea would ask me: “On the road again?” Indeed, I was. This time, my destination was that lively blue dot in the massive red state -- Austin, Texas -- for the Public Relations Society of America 2018 International Conference titled “Communications Convergence: Big Ideas. Bright Future.”

Every year, PRSA teams up with the Public Relations Student Society of America to provide top quality programming outlining today’s evolving communication ecosystem, along with multiple professional development opportunities, seminars, certificate programs, networking, nationally recognized keynote speakers and more.

Austin, renowned as the “Live Music Capital of the World,” is also “Willie’s Town.” The Red-Headed Stranger, famous for his song “On the Road Again,” is a revered icon in the Texas state capitol, along with Stevie Ray Vaughn. If it wasn’t busy enough, this weekend would also feature the Austin City Limits Music Festival. More to come.