Going Up?

On May 22, the UO Chapter of the Public Relations Student Society of America returned to Portland for another action-packed professional development tour before the end of the school year in June. Our first stop in the City of Roses was Maxwell Public Relations, an independent, woman-owned brand communications agency, where we were joined by my colleague Dianne Danowski Smith, APR, Fellow PRSA.

Maxwell PR, located in the Lair Hill neighborhood, works with consumer brands to help strengthen local economies, such as the City of Astoria, while nurturing human connection and opportunity. To my great delight, the agency's presentation was facilitated by Maxwell PR Account Director Jessica Lee, a former student in my public relations classes at the University of Oregon School of Journalism and Communication.

Next up was We Communications, a global communications and integrated marketing agency locate in the Pearl District. Packing too many of us at once into the elevator, the car jerked abruptly, then stopped, so two of us exited quickly and took the stairs. Meanwhile, the rest of our group remained stuck in place for about 20 minutes until help arrived. Yet as you can see, nobody panicked during "The Great Elevator Caper."

Once our full cohort was in place, the We Communications team provided a comprehensive interactive session focused on describing their work with national and international clients with emphasis on the intersection of technology and humanity.  Much to my surprise, the We Communications team in Portland also included several former students and advisees, including Sophie Ey, Megan Connor and Daphne Martin.

At the end of the day, it was yet another fabulous UO PRSSA professional development tour thanks to the professionals at Maxwell PR and We Communications, with a tip of the fedora to Shaelyn Ross and Riley Severino for coordinating the junket to Portland. The last UO PRSSA trip of the year was the perfect complement to the group's trip to New York City in February. Thanks to all the professionals we've seen in 2024-25, and despite "The Great Elevator Caper," these aspiring public relations professionals have no place to go but up!